

For example, think of things like Hulu, Netflix, Amazon Prime Video, Vimeo, and Sundance Now. So what is a streaming service, anyways? You’re probably familiar with what a streaming platform is - or if you don’t know the actual details, you’ve still most likely come in contact with one.īy definition, a streaming platform is an on-demand online entertainment source for TV shows, movies and other streaming media. To start, you have to understand what your options are, what’s great about them, and what they mean for the future of your content. So how do you break through the noise and make your mark as a personal brand or an organization? You have to optimize the video streaming platforms you employ so you can be seen as a thought leader, attract viewers (or qualified prospects), and win over your market. (You’re reading this content after all!)īut while there is an ever-increasing need for content streaming, meaning there’s also an ever-increasing competition for eyeballs. And we get that because we’re content creators too. You’re probably on this page because it’s true - whether you’re in brand marketing, creative content creation, or you’re just out there trying to get the best ideas out to the masses.

The way we see it, the world’s obsession with watching content on streaming platforms is a direct reflection of an even bigger realization: We’re all content creators inside.įor many of us, that actually is totally accurate.
